Outdoors in oceanic climate: in association with other acid-loving shrubs such as Azaleas, Magnolias or Rhododendrons. Patio or terrace: in a large container protected from wind.
Ideally in partial shade, protected from cold winds. Dig a hole twice the size of the root ball and half-fill it with an acid compost. Remove the plant from its container and thoroughly soak the root ball. Place the plant (not too deeply) in the hole. Finish adding the compost. Water well.
Water regularly during flowering and dry weather. Add a specialised fertiliser each spring. Takes well to pruning after blooming.