In association with other Rhododendrons or acid-loving shrubs such as Azaleas, Camellias, Pieris and Magnolias. Can be placed on a patio or terrace in a large container or in a partially shaded flowerbed.
Ideally in partial shade, protected from wind. Dig a hole three times the size of the root ball and half-fill it with an acidic compost. Place the plant (not too deeply) in the hole. Finish adding the compost, and water well.
Water regularly during flowering and dry weather. Add a specialised fertiliser each spring. Remove dead flowers.