In "mediterranean" shrubberies in coastal climates, or in containers.
In full sun, protected from cold winds, in very well-drained, acid soil. Remove the plant from its container and thoroughly soak the root ball. Place the plant (not too deeply) in a hole with a mixture of loose soil, sandtype material and topsoil around the root-ball, gently tamping the earth. Water in.
Prune after flowering to keep a compact form. Fertiliser is not necessary (or, if container-grown, apply specialised Proteas fertiliser). If planted, mulching is preferable to mechanical weeding.