In Mediterranean-themed shrubberies in coastal climates, or in containers.
In full sun, protected from cold winds, in very well-drained, acidic soil. Remove the plant from its container and thoroughly soak the root ball. Place the plant (not too deeply) in a hole with a mixture of loose soil, sandtype material and topsoil around the root ball, gently tamping the earth. Water in.
Prune after flowering to maintain a compact form. No fertiliser is necessary unless the plant is container-grown, in which case apply a specialised Protea fertiliser. If planted, mulching is preferable to mechanical weeding.